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TRUE MUSIC

If it comes from the heart, there’s no wrong way

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It liberates. It unites. Gives us those ‘Oh Sh*t’ moments. The ones that matter. A global language. Words optional.

 

It’s for everyone. A place to look, feel, move, love, drink and just BE YOU. Because in music, if it comes from the heart, then there’s no wrong way.

True Music is not about genre. Not about fame. It’s here to represent & celebrate music communities, and the people that make them thrive. Give a stage to the most exciting emerging talent. And give a safe space for everyone to enjoy – whether you’re at home via our live stream or sweating with us on the dancefloor.

True Music Studios

Broadcasting local sounds and ideas from around the world.  Moving music culture forward together.

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True Music Fund

It’s time to take action. That’s why we have launched the True Music Fund. A £100,000 fund to support grassroots organisations actively working to achieve diversity and inclusion in music culture.

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True Music

Resetting The Dancefloor

We have commissioned this report to listen and learn. To mark our own commitment to making music culture safer and fairer for all. We explore the actions we can take. We start to see what more inclusive dancefloors can look like. Music matters. So does this.

Read The Report
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True Music

Boiler Room

Over the last six years we’ve partnered with Boiler Room, the world’s biggest broadcaster of new underground music, with a simple mission – showcase & celebrate the most credible music scenes & stories from around the world.

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Beatport

Beatport x Ballantine’s True Music USA

We teamed up with Beatport for the True Music platform’s US debut

Watch The Streams
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True Music

Mixmag x Ballantine’s

We partnered with Mixmag to discover how our favourite DJs are spending their time away from the decks in Lockdown.

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