Ballantine’s & COLORS STUDIOS: Creating Real Moments Between Artists and Fans
We are partnering with COLORSxSTUDIOS with a shared ambition: to bring fans closer to artists.
Through live experiences, intimate performances and unexpected moments around the world, the partnership is built on a simple idea, removing the distance between the people making the music and the people feeling it.
Bringing you closer to the artists, closer to the moment.
This collaboration isn’t about adding more layers. It’s about taking them away. Stripping things back so what’s left is real, the sound, the artist, the energy in the room&
COLORS connects audiences to a whole new generation of talent and stories. No distractions, no excess, just a stage where expression leads. Together with Ballantine’s True Music, that idea goes further. It becomes something shared. Not just something you watch, but something you’re part of.
The first moment brings GRAMMY Award-winning Argentinian disruptors CA7RIEL & Paco Amoroso into the spotlight, delivering a live performance that captures exactly what this collaboration stands for. Bring their explosive energy with a genre-blurring reflection on fame with ‘Vida Loca’, from their album ‘FREE SPIRITS’.
True Music Madrid
During TONES of Madrid taking place from 26-28th May, CA7RIEL & Paco Amoroso’s headlining the True Music Madrid show on the 27th, supported by Spain’s Blanco Palamera, Lua De Santana and Merca Bae.
TONES OF Madrid
Across the three days, the focus is simple: listening. Each afternoon one of Madrid’s emerging DJ collectives will take over the Torreón, broadcasting live with curated recorded sets and special guest drop-ins. Alongside the music, voices from across the city’s creative communities stop by for intimate conversations — shaping the Listening Space as it unfolds, together.
Madrid is just the start. From here, Ballantine’s True Music and COLORS will continue to bring artists and fans closer together, creating moments that feel immediate, unfiltered and shared.
