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If it comes from the heart, there’s no wrong way

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It liberates. It unites. Gives us those ‘Oh Sh*t’ moments. The ones that matter. A global language. Words optional.


It’s for everyone. A place to look, feel, move, love, drink and just BE YOU. Because in music, if it comes from the heart, then there’s no wrong way.

True Music is not about genre. Not about fame. It’s here to represent & celebrate music communities, and the people that make them thrive. Give a stage to the most exciting emerging talent. And give a safe space for everyone to enjoy – whether you’re at home via our live stream or sweating with us on the dancefloor.

Ballantine’s True Music x Soho Radio London Pop-Up
True Music Studios

Ballantine’s x Soho Radio True Music Sessions London Pop-Up

To celebrate Record Store Day 2023 Ballantine’s True Music and Soho Radio teamed up for a five day takeover in London to bring fans the best in global independent music.


True Music Studios

Broadcasting local sounds and ideas from around the world.  Moving music culture forward together.

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True Music

True Music Fund

It’s time to take action. That’s why we have launched the True Music Fund. A £100,000 fund to support grassroots organisations actively working to achieve diversity and inclusion in music culture.

Read More
True Music

Resetting The Dancefloor

We have commissioned this report to listen and learn. To mark our own commitment to making music culture safer and fairer for all. We explore the actions we can take. We start to see what more inclusive dancefloors can look like. Music matters. So does this.

Read The Report


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