Launching worldwide in over 20 markets, ‘Stay True: There’s No Wrong Way’ is Ballantine’s biggest and most disruptive campaign in recent years and forms part of the brand’s ambition to open up the Scotch whisky category to new fans and cement its position as the accessible whisky for everyone.
The campaign encourages people to live life the way they want to by staying true to who they are, reflecting the brand’s DNA of celebrating self-expression, pioneered by founder George Ballantine who was doing things his own way and breaking the conventional codes of whisky as far back as 1827.
Whether dance, fashion, art or music is your preferred form of self-expression, there’s no wrong way if you stay true to yourself. The campaign Stay True: There’s No Wrong Way global campaign is hitting South African shores with a dynamic television advert