The True Music Fund

Driven by our core ethos, centred around diversity and inclusion, the Ballantine’s True Music Fund returns for 2023. This £100,000 fund has been set up to support organisations actively working to achieve these core ideals globally. In a world still unpicking the dominance of colonial conditioning, the focus here is on supporting emerging local music-focused organisations and collectives, to help elevate their essential work as they strive for equality in music. This in turn feeds into the global zeitgeist, helping to create a positive shift and more balance and fairness across the board. Each group will be awarded £10,000 to contribute to their work and Ballantine’s will be following their journey to understand how this funding will impact their work. This year, the 10 recipients include several African outfits spearheading progressive and inclusive businesses that are helping to provide a solid foundation for their local communities.

We are serious about taking action and driving change. Our key aim is to create moments that matter in spaces that are safe for everyone. Through our Resetting the Dancefloor report, we’re also taking immediate action to drive change in the music world. Supporting the artists and the communities by:

– Guaranteeing line-ups and content represent diverse communities.
– Ensure artists and DJs continue to be paid and treated fairly.
– Deliver safe and inclusive experiences for fans through our owned live events.

This is just the beginning. Stay tuned for more.