From April 18th – 22nd 2023 we collaborated with Soho Radio to host a pop-up store in the heart of soho, London. Throughout the week we showcased Soho Radio’s talent and Ballantine’s True Music alumni through daily live radio shows. We also had Ballantine’s cocktails, giveaways and exclusive vinyl sessions, with the profits from the one-off acetates going to support music communities.
To celebrate the event, we also launched two grants for emerging independent radio stations and record stores to fund projects which open up their space in music culture to be more diverse and inclusive. Meet the recipients below.
THE TRUE MUSIC X SOHO RADIO RECIPIENTS
LISTEN BACK TO THE SETS – 18TH APRIL
LISTEN BACK TO THE SETS – 19TH APRIL
LISTEN BACK TO THE SETS – 2OTH APRIL
LISTEN BACK TO THE SETS – 21ST APRIL
LISTEN BACK TO THE SETS – 22ND APRIL
ABOUT Soho Radio
From its grass-roots founding in 2014, Soho Radio has grown to be an influential voice and amplifier for music and culture, bringing together people from Soho, London, the UK and globally. They are an online radio station broadcasting 250+ shows a month live from Soho and from New York to the world.
Community Radios and Their Impact on Local Music Scenes
Radio has the power to bring people together like nothing else. Check out more about the impact of community radio stations on local music scenes.Read More
True Music is here to represent and celebrate music communities, and the people that make them thrive. Giving a stage to the most exciting emerging talent.Discover More
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