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Ballantine’s x Soho Radio


18-22 April 2023
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To celebrate record store day 2023 Ballantine’s True Music and soho radio TEAMED UP for A FIVE-DAY TAKEOVER in london TO BRING FANS THE BEST IN GLOBAL INDEPENDENT MUSIC.

From April 18th – 22nd 2023 we collaborated with Soho Radio to host a pop-up store in the heart of soho, London. Throughout the week we showcased Soho Radio’s talent and Ballantine’s True Music alumni through daily live radio shows. We also had Ballantine’s cocktails, giveaways and exclusive vinyl sessions, with the profits from the one-off acetates going to support music communities.

To celebrate the event, we also launched two grants for emerging independent radio stations and record stores to fund projects which open up their space in music culture to be more diverse and inclusive. Meet the recipients below.

ABOUT Soho Radio

From its grass-roots founding in 2014, Soho Radio has grown to be an influential voice and amplifier for music and culture, bringing together people from Soho, London, the UK and globally. They are an online radio station broadcasting 250+ shows a month live from Soho and from New York to the world.

Ballantine's x Soho Radio London Pop-Up

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