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True Music


Boiler Room x Ballantine’s

This autumn, we’re reuniting with Boiler Room to bring you ‘In The Round,’ a brand new True Music event series.

In The Round aims to recreate the intimate Boiler Room experience we all know and love for the COVID-era. Artists performing amid the iconic 360 degree layout, broadcasting their music to the world via screens at home and socially distanced intimate gigs.

Kicking off in London on Wednesday 14th October, the series will take us to South Africa, Brazil and Spain, where artists will perform to their family, friends and a handful of fans – in compliance with local government guidelines – for the first time since the pandemic began, that will then be broadcast to fans worldwide.

Along the way, we’ll also be documenting each headliners journey from pandemic lockdowns to musical freedom as they share what it means to be an artist during this period and what this performance means to them with a new series of mini documentaries.

We’re also giving you the chance to get involved and be part of the experience, via an exclusive Zoom event, offering early access to the performances before they are broadcast to the world.

In true Ballantine’s x Boiler Room style, we’re supporting the local music communities from the grassroots up with each intimate performance will include line-ups that bring together headliners of today with headliners of tomorrow. First up, London Town with Banku music superstar Mr Eazi and up-and-coming soulful RnB singer Zilo representing the UK. Stay tuned for news and line ups of the next stop in the series, South Africa.

This initiative comes hot on the heels of our ‘Streaming from Isolation’ series, which supported 20 x under-threat music collectives around the world in the form of grants, giving them the opportunity to continue to do what they love and make a living while COVID-19 restrictions were in place, streaming their sets direct from their homes to fans globally in lockdown.


Discover more on Ballantine’s x Boiler Room True Music Studios here.


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*Prin bifarea expresă a căsuței de mai sus, utilizatorul își dă acordul ca datele să-i fie utilizate, în scop de marketing, conform Politicii de Confidențialitate Online a Organizatorului, pe o perioadă nedeterminată, până când utilizatorul își va retrage consimțământul în acest sens. Informațiile tale pot fi utilizate de Pernod Ricard Romania S.R.L și puse la dispoziția altor entități din cadrul Grupului Pernod Ricard de către noi pentru a-ți furniza știri și informatii promoționale cu privire la Ballantine’s. Poți să îți exerciți în orice moment dreptul de acces, rectificare, ștergere, restricție, portabilitate, opoziție și să îți retragi consimțământul în orice moment, fără a afecta legalitatea prelucrării pe baza consimțământului tău de dinainte de retragere, contactându-ne la [email protected] sau în scris în atenția brand manager Ballantine’s, PERNOD RICARD ROMANIA S.R.L., cu sediul în București, Bulevardul Corneliu Coposu 6-8, sector 3, cod poștal 030167. În plus, ai dreptul de a depune o plângere la Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal Sediu: B-dul G-ral. Gheorghe Magheru 28-30, sector 1, cod poștal 010336, București, România, telefon: +40.318.059.211 /+40.318.059.212, fax: +40.318.059.602, Pe website-ul Autorității vei găsi atât procedura de soluționare a plângerilor cetățenilor, cât și modelele de plângeri la adresa: Pentru mai multe informații, te rugăm să consulți Politica noastră privind Confidențialitatea Online. Te poți dezabona oricând și îți poți exercita dreptul de acces, rectificare, ștergere sau obiecție. Mai multe informații despre acest subiect găsești în Politica de Confidențialitate.