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The Drop

Subcultures across music
ballantines finest stay true

Hey mates, since 2021, we have been working with journalists and musicians across the globe to create ‘the drop’; a content series that highlights incredible music subcultures from across the globe. From the rise of Afrobeats in Ghana to Spanish Trap in Granada, each month we focus on a different region and share the content across all our digital platforms – a total 360 campaign. Keep scrolling to take a look at the previous drops & let us know what region we should highlight next via our socials.

ballantines finest scotch whisky blog news page


You already know we’ve nailed the Finest Whisky to ever grace a glass. But that’s just a little drop of what we’re about. Scroll on for the latest news and features from across the world of Ballantine’s whisky, True Music and much, much more.

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RZA in front of Ballantine's Glenburgie Distillery
Stay True

Ballantine’s X RZA | A Stay True Lifestyle

We’re joining forces with hip hop legend RZA to release a series of limited-edition drops that celebrate staying true.

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screenshot 2023 06 22 at 14.11.14

Meet The Ballantine’s True Music Fund 2023 Recipients

Driven by our core ethos, centred around diversity and inclusion, the Ballantine’s True Music Fund returns for 2023. Ballantine’s will be following their journey to understand how this funding will impact their work.

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