Hey mates, since 2021, we have been working with journalists and musicians across the globe to create ‘the drop’; a content series that highlights incredible music subcultures from across the globe. From the rise of Afrobeats in Ghana to Spanish Trap in Granada, each month we focus on a different region and share the content across all our digital platforms – a total 360 campaign. Keep scrolling to take a look at the previous drops & let us know what region we should highlight next via our socials.
Compilation
The Drop
Subcultures across music
The Drop 1 – 5
The Drop 6 – 10
The Drop 11 – 15
The Drop 16 – 20
Blog
You already know we’ve nailed the Finest Whisky to ever grace a glass. But that’s just a little drop of what we’re about. Scroll on for the latest news and features from across the world of Ballantine’s whisky, True Music and much, much more.
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Stay True
Ballantine’s X RZA | A Stay True Lifestyle
We joined forces with hip hop legend RZA to release a series of limited-edition drops that celebrated staying true.
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Meet The Ballantine’s True Music Fund 2023 Recipients
Driven by our core ethos, centred around diversity and inclusion, the Ballantine’s True Music Fund returns for 2023. Ballantine’s will be following their journey to understand how this funding will impact their work.
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