What inspired you to join #TeamBallantines?
Well, I think the thing that inspired me most was being part of this movement to open up the world of whisky and to get everyone drinking and appreciating how much of a versatile spirit it is. For Ballantine’s specifically, I think what the brand represents, the whole “#StayTrue” attitude, “There’s No Wrong way”, you know, it’s a really authentic brand. You see so many brands that talk the talk, but never really walk the walk. Ballantine’s is definitely not one of them, they let their actions speak for themselves which is something I really relate to.
What does your average day as a Ballantine’s Ambassador look like?
I think the best part of my day as a brand ambassador for Ballantine’s is I get to speak to so many people each day about Ballantines, about whisky, about all the things that I love: music, fashion, culture, creativity, art. It’s just a brilliant thing to be able to educate people about Ballantine’s.
I do a lot of training in bars, talking to consumers and bartenders, telling them about our wonderful history and heritage, what they can do with the whisky, and how they can put it into a cocktail. It’s all about education. I have a very lucky job in that sense, I’m able to talk to people all day. WhenI’m not doing training, I’m planning events. Ballantine’s is a brilliant brand that put on some crazy parties so we’re always planning the next big event.
Finish the sentence: There’s no wrong way to _____
For me, there’s no wrong way to live. The thing that Ballantine’s represents is that there is no wrong way to live your life, you don’t have to put on a front or anything like that. You can just do it exactly how you want, be yourself, and stay true to who you are.
What does a Ballantine’s drinker look like to you?
Well I think a Ballantine’s drinker doesn’t really have a specific image, and that’s the great thing about it. It’s not about alienating or ostracizing a group of people, it’s all about being yourself whoever you are. You can drink Ballantine’s whether you’re old or young, irrelevant of gender, race, whatever. So, there’s no specific Ballantine’s drinker for me.
How do you embody There’s No Wrong Way as a Ballantine’s Ambassador?
I approach it with authenticity, I really like that attitude of not having to perform or play to a certain expectation. I just like to be myself, so I think that’s the There’s No Wrong Way attitude.
What’s the one thing you would change about the whisky industry tomorrow if you have the power?
The one thing I would change about the whisky industry if I had the power would be to make people appreciate it more. Whisky is seen as not a very versatile spirit but that’s not true, it can be incredibly versatile as a spirit, in cocktails and with mixers, so I would change that.