The Stay True lifestyle is all about authenticity, unforgettable experiences and creativity – three things which RZA and Ballantine’s have in common. There is great power in collaboration, and in the sharing of art. The art of RZA’s music, and the art of distilling Ballantine’s whisky, have the necessary parallels and similarities to create a bona fide collaboration. And to say we’re excited would be an understatement.
You have to trust the process in both the making of good whisky and the production of new music. Art is not linear, and whether it’s a hot new track or smooth Scotch, it is a whole journey full of ups and downs. But throughout it all, we stay true, keep it real, and we stay loyal to the process.
As we launch this partnership with the hip hop legend, Kung Fu master and celebrated filmmaker and producer that is RZA, we want to take the time to talk through that process and share some of our favourite Bobby Diggs beats to immerse ourselves in while you enjoy a glass of Ballantine’s Scotch.
Keep reading to see how this collision of two worlds makes total sense…