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BALLANTINE’S TRUE MUSIC IS HEADING TO LONDON!

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TO CELEBRATE RECORD STORE DAY 2023, BALLANTINE’S TRUE MUSIC IS HEADING TO LONDON FOR A FIVE-DAY TAKEOVER WITH SOHO RADIO.

We’re teaming up with online community station Soho Radio to celebrate Record Store Day with a five-day takeover in the heart of London’s Soho.

From the 18th – 22nd April, the Ballantine’s True Music x Soho Radio pop-up will showcase local music scenes and themes, shining a light on the unique culture of independent record stores and the important role they play in shaping music culture across the globe.

Throughout the week we’ll be showcasing Soho Radio’s talent and Ballantine’s True Music alumni. Expect daily live radio shows, giveaways and exclusive vinyl sessions, where performances will be cut direct to vinyl in the space. Recordings from these exclusive sessions will later be auctioned to the public.

At the Ballantine’s True Music x Soho Radio shop fans can purchase the best in independent music from 20 different record labels including Ninja Tune, 4AD Records, Because Music and Hospital Records. Music literature will also be on sale with titles such as Moof Magazine, Shindig! Magazine and Rough Trade books available.

Ballantine’s whisky cocktails will also be available to purchase every evening.

RSVP TO THE POP-UP BELOW

Ballantine’s True Music x Soho Radio London Pop-Up

Ballantine’s x Soho Radio True Music Sessions London Pop-Up

To celebrate Record Store Day 2023 Ballantine’s True Music and Soho Radio teamed up for a five day takeover in London to bring fans the best in global independent music.

RSVP NOW

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