Indigenous Dance Academy (I.D.A)

I.D.A is a product of social innovation, giving local dancers the chance to earn money doing what they love.

They have turned a passion into a business and provided a second home for the youth of Tembisa, Johannesburg. IDA featured in Ballantine’s latest ‘There’s No Wrong Way’ campaign.

Watch I.D.A and their founder Jarrel Mathebula feature in our Stay True South Africa ‘A Dancing Nation’ documentary

Boiler Room

True Music Africa

Unmissable sets from the best artists from the African continent. Read about our True Music Africa series.

Find out more

Stay True

We support those who stay true to themselves in all parts of life, those who do what feels right to them no matter what others think. After all, as long as you Stay True to you, there’s no wrong way.