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True Music

The True Music Fund

no signal radio dj and presenter scaled aspect ratio 16 9

It’s time to take action. That’s why we have launched the True Music Fund. A £100,000 fund to support grassroots organisations actively working to achieve diversity and inclusion in music culture.

It’s all about providing support for emerging local music-focused organisations and collectives, to help elevate the essential work they are doing to promote diversity and inclusion within their communities, as they strive for equality in music. The money is being awarded to a range of deserving recipients, from safe space event promoters, to groups creating opportunities for marginalised groups.

To distribute the funding, we’re partnering with True Music alumni and global media partners such as Chica Gang, Dope St Jude & Honey Dijon to identify a music-focused organization that they believe deserves our support. Each of the group will be awarded £10,000 to contribute to their work. We’ll be following their journey to understand how this funding will be impacting their work, so keep your eyes peeled for updates.

Introducing The True Music Fund Recipients

Bae Electronica Ballantine's True Music Fund

Bae Electronica

Jackie Queens is the founder of Bae Electronica: a local indie house label focused on amplifying the voices of South African women in deep house.

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Karne Kulture

Karne Kulture

Karne Kulture are dedicated to making Spain’s nightlife more safe and enjoyable for women, non-binary and queer people.

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Motivando A La Gyal

Motivando A La Gyal

The Colombia based collective focus on creating events that are safe environments for women and gender diverse people to share their knowledge, experiences and inspire each other.

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After several discussions about the lack of a night-out in Barcelona that combined electronic music and the queer scene, three queer womxns Eloisa Blitzer, Gina Guasch and ISAbella formed MARICXS in January 2018.

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pwr records, artist pictured

PWR Records

PWR records was born in 2016 to empower more women through music.

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bal u bozeny kiki house of sarmata mother bożna sarmata

Bal u Bozeny

Tasked with providing safe spaces for the LGBTQ+ community, Polish collective Bal U Bozeny strive to create an escape from the everyday through celebrations of self expression and joy through dance.

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no signal radio at their studio

No Signal

No Signal connects the Black British diaspora to the world via radio, broadcasting 15 hours a day, 7 days a week. Dedicated to music lovers, they also create events to bring together the many pockets of London and beyond.

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sinsync behind the decks

Sin Sync

Sin Sync are the second recipients of the True Music Fund nominated by Chica Gang for their work supporting young female and LGBT artists starting their career in music

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os negoes

Bloco Afro Os Negões

Read about Os Negões, created in 1982 by a group of activists, artists and sportsmen who attended festivals and cultural events together in Salvador.

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Resetting The Dancefloor Report

We are serious about taking action and driving change. Our key aim is to create moments that matter in spaces that are safe for everyone. Through our Resetting the Dancefloor report, we’re also taking immediate action to drive change in the music world. Supporting the artists and the communities by:

– Guaranteeing line-ups and content represent diverse communities.
– Ensure artists and DJs continue to be paid and treated fairly.
– Deliver safe and inclusive experiences for fans through our owned live events.

This is just the beginning. Stay tuned for more.

True Music

True Music

True Music is here to represent & celebrate music communities, and the people that make them thrive. Giving a stage to the most exciting emerging talent.

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