It liberates. It unites. Gives us those ‘Oh Sh*t’ moments. The ones that matter. A global language. Words optional.
It’s for everyone. A place to look, feel, move, love, drink and just BE YOU. Because in music, if it comes from the heart, then there’s no wrong way.
True Music is not about genre. Not about fame. It’s here to represent & celebrate music communities, and the people that make them thrive. Give a stage to the most exciting emerging talent. And give a safe space for everyone to enjoy – whether you’re at home via our live stream or sweating with us on the dancefloor.
Be the first to know about the latest additions to the Ballantine’s range, upcoming True Music events, competitions, new drinks and more. Never miss a drop!
Over the last six years we’ve partnered with Boiler Room, the world’s biggest broadcaster of new underground music, with a simple mission – showcase & celebrate the most credible music scenes & stories from around the world.