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TRUE MUSIC

If it comes from the heart, there’s no wrong way

Ballantine's True Music crowd 2

Ballantine’s True Music supports pioneering and emerging artists around the world.

It liberates. It unites. Gives us those ‘Oh Sh*t’ moments. The ones that matter. A global language. Words optional.

 

It’s for everyone. A place to look, feel, move, love, drink and just BE YOU. Because in music, if it comes from the heart, then there’s no wrong way.

True Music is not about genre. Not about fame. It’s here to represent & celebrate music communities, and the people that make them thrive. Give a stage to the most exciting emerging talent. And give a safe space for everyone to enjoy – whether you’re at home via our live stream or sweating with us on the dancefloor.

Boiler Room x Ballantine's True Music 10 image
Boiler Room

10 Years of True Music

To celebrate 10 years of Boiler Room and Ballantine’s True Music we are hosting a year-long programme of 10 live events, across 10 diverse music communities, giving you access to some of the most exciting artists shaping global music culture today.

Get on the guest list!

OUR MUSIC PARTNERS

Santuri East Africa Ballantine's True Music Fund 2023
True Music

True Music Fund

It’s time to take action. That’s why we have launched the True Music Fund. A £100,000 fund to support grassroots organisations actively working to achieve diversity and inclusion in music culture.

Read More
afrobapho
True Music

Resetting The Dancefloor

We have commissioned this report to listen and learn. To mark our own commitment to making music culture safer and fairer for all. We explore the actions we can take. We start to see what more inclusive dancefloors can look like. Music matters. So does this.

Read The Report