We're sorry Ballantines.com won't work in this browser

Try the Edge browser
True Music

The True Music Fund

no signal radio dj and presenter scaled aspect ratio 16 9

It’s time to take action. That’s why we have launched the True Music Fund. A £100,000 fund to support grassroots organisations actively working to achieve diversity and inclusion in music culture.

It’s all about providing support for emerging local music-focused organisations and collectives, to help elevate the essential work they are doing to promote diversity and inclusion within their communities, as they strive for equality in music. The money is being awarded to a range of deserving recipients, from safe space event promoters, to groups creating opportunities for marginalised groups.

To distribute the funding, we’re partnering with True Music alumni and global media partners such as Chica Gang, Dope St Jude & Honey Dijon to identify a music-focused organization that they believe deserves our support. Each of the group will be awarded £10,000 to contribute to their work. We’ll be following their journey to understand how this funding will be impacting their work, so keep your eyes peeled for updates.

THE 2023 TRUE MUSIC FUND RECIPIENTS

Anti Mass Ballantine's True Music Fund 2023

ANTI-MASS

ANTI-MASS are a Ugandan queer DJ and producer collective that throw parties around Kampala, bringing the LGBTQI+ community together.

DISCOVER MORE
Africa Rising Music Conference Ballantine's True Music Fund 2023

Africa Rising Music Conference

The Africa Rising Music Conference is a female led, executive-focused conference which promises to be a game-changer for African Music and its connection to the worldwide market.

DISCOVER MORE
Femmes and Thems Ballantine's True Music Fund 2023

Femmes and Thems

Femmes and Thems are a collective passionate about empowering creative queer people of colour.

DISCOVER MORE
The Other Radio Ballantine's True Music Fund 2023

The Other Radio

The Other Radio are a Cape Town based online radio station that has been broadcasting live since 2020.

DISCOVER MORE
Santuri East Africa Ballantine's True Music Fund 2023

Santuri East Africa

Santuri East Africa are a value-driven community active in the alternative and underground electronic music scenes in East Africa.

DISCOVER MORE
Feminine Hi-Fi Ballantine's True Music Fund 2023

Feminine Hi-Fi

Feminine Hi-Fi are a collective focused on creating welcoming and empowered spaces for women.

DISCOVER MORE
El Bloque Ballantine's True Music Fund 2023

El Bloque

El Bloque are a collective devoted to expanding and amplifying music born and raised in the streets of Spain, producing formats that build bridges between the underground and the mainstream.

DISCOVER MORE
Jokkoo Collective Ballantine's True Music Fund 2023

Jokkoo Collective

Jokkoo are a Barcelona-based music artistic collective set up with the intention and need to explore and disseminate the most contemporary electronic sound.

DISCOVER MORE

Resetting The Dancefloor Report

We are serious about taking action and driving change. Our key aim is to create moments that matter in spaces that are safe for everyone. Through our Resetting the Dancefloor report, we’re also taking immediate action to drive change in the music world. Supporting the artists and the communities by:

– Guaranteeing line-ups and content represent diverse communities.
– Ensure artists and DJs continue to be paid and treated fairly.
– Deliver safe and inclusive experiences for fans through our owned live events.

This is just the beginning. Stay tuned for more.

ballantines boiler room true music africa 2
True Music

True Music

True Music is here to represent & celebrate music communities, and the people that make them thrive. Giving a stage to the most exciting emerging talent.

Read More

SIGN UP TO OUR NEWSLETTER

I would like to hear more about:

*Your information may be used by Chivas Brothers International Limited and made available through us to other members of the Pernod Ricard Group. You can unsubscribe at any time. You can also exercise your right of access, rectification, deletion or objection. The Privacy Policy explains how.