JOSHUA VIDES REIMAGINES BALLANTINE’S ICONIC BOTTLE

Available from 10^th November in select whisky retailers worldwide

For our latest limited-edition bottle we have teamed up with renowned artist Joshua Vides.

Staying true to his style of reinterpreting everyday objects to make them unique, Vides has been invited to reinterpret the iconic Finest bottle and gift tin, as well as exploring elements of Ballantine’s rich legacy and pioneering spirit.

The California-based creative is known across the globe for his comic book style transformation of objects and spaces with hand-drawn illustrations and bold linework. His work and style embody our ethos of doing things your own way; taking an original approach to design with everything he does, without compromising his artistic integrity.

Just as Ballantine’s looks to challenge the traditional perceptions of Scotch, Joshua does the same through his perspective-altering visuals. In 1920, it is believed that Ballantine’s rectangular bottle was launched so that it could be concealed in briefcases during the prohibition era. Inspired by the story 100 years later, Vides has not only reworked the iconic bottle, he has also designed a one-of-a-kind briefcase which will be dropping worldwide.

Discover the Ballantine’s range by clicking here.