Think of a Mediterranean hotspot and chances are you’re thinking of the glittering coast of Spain, Italy or France. But for Episode #3 of Stay True Cities, we’re heading further east, past Greece and Croatia, all the way to the junction between the Middle East and Europe: Tel Aviv, Israel.
Recently hailed as the #5 most Googled tourist destination for 2020 and hitting Forbes #2 city in its annual must-visit hotlist, Tel Aviv’s tourism’s pull is its casually cosmopolitan vibe, and it’s finally getting the attention it deserves. From hipster-happy cafes to nonstop nightlife, old-time charms of the ancient city in Jaffa to the bustling metropolis along Rothschild avenue, every corner of the city moves to a relaxed beat, one where sunshine pleasures and a proud commitment to LGBTQ Pride overrides the government’s complicated politics.