Ballantine’s USA How You Like

Welcome to the Terms and Conditions which govern your participation in the Promotion as operated by the Administrator. These Terms and Conditions carry the following definitions:

Promotion: Ballantine’s Core - ‘Show us how you like to enjoy Ballantine’s Finest’.

Administrator and Sponsor:
Administrator: FrontPaige Creative Services, 11686 Sunrise Square Place, Reston, VA 20191
Sponsor: Sazerac Company, Inc.10101 Linn Station Rd., Suite 400 Louisville, KY 40223

Administrator Email:


Territory: Open only to legal U.S. residents of AK, AR, AZ, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, NC, ND, NE, NJ, NM, NH, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA WA, WI and WV, 21+ years of age.

Start Date: Begins at 12:00 PM ET on 3/1/19
Closing Date: Ends at 11:59:59 PM ET on 10/31/19

Entry Mechanism: General Activation - Entrants must answer the following question ‘Show us how you like to enjoy Ballantine’s Finest’ (e.g. enjoying with friends, having fun at a retail location, etc.) by submitting photographs and videos demonstrating their answer - via the Facebook, Instagram or via email to

a) Entrants must log on to their Instagram account (or create one for free), then upload a photo of their favorite way to enjoy Ballantine’s including the hashtags #howyoulikeUSA and #contest to be entered into the competition.
b) Entrants must log on to their Facebook account (or create one for free), then upload a photo of their favorite way to enjoy Ballantine’s including the hashtag #howyoulikeUSA and #contest and tagging the Ballantine’s Facebook Page @ballantines to be entered into the competition.

Entry Requirements:
Entrants must:
1) be at least 21 years of age,
2) submit the photographic and/or video content, and include reference to any Submission that matches the Entry Mechanism;
3) be resident in one of the countries in the Territory;
4) if selected as a winner, provide basic personal information (Name, Email, Date of Birth, Address) via a web form that is received by the Administrator and is compliant with the relevant Data Protection rules; and
5) agree to and comply with the Terms & Conditions of the Promotion

Representatives of Ballantine’s will select best pictures/videos from what consumers have submitted and will select contest winners based on the following:
- Photo must be an original work;
- Photo cannot have won previous awards;
- Photo cannot not have been published previously by any party other than the Entrant
- Photo must be suitable for publication (i.e., may not be obscene or indecent);
- Photo cannot contain trademarks, logos or trade dress owned by any third party, or advertise or promote any brand or product of any kind, other than Ballantine’s (optional)
- Photo cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images);
- Photo cannot include the name, likeness, photograph, or other indicia identifying any person, living or dead, without permission from that person;
- Photo cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group;
- Photo cannot promote illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
- Photo cannot describe or depict any illegal activity or violation of any state or federal law.
- All submissions must demonstrate an acknowledgement, understanding and/or a positive reinforcement of alcohol responsibility
- All individuals in the photo must be 21 years of age or older (if an individual other than the person entering the Contest is prominently featured in a photo, the person entering the contest must obtain express written permission to be featured in the photo from each person who is featured).
- Photo cannot contain the name/logo of any alcohol beverage retailer, including in the background

Prize Selection: Entries will be judged by a panel of three (3) representatives of Ballantine’s who will select the Grand Prize winners based on the following equally weighted criteria: creativity, adherence to the assignment (showcasing how you like to drink Ballantine’s), composition of photograph/video; quality of photograph; compliance with brand image; and originality of interpretation. At the end of each week between the Start Date and the Closing Date (the “Contest Period”), the eligible entries received during the preceding week will be judged by the panel of judges based on the judging criteria described above.

The eligible entry that receives the highest score from the judges for that week will be deemed the Grand Prize winner for that week. Decisions of the judging panel shall be binding, final and cannot be appealed.

Prize(s): There will be Fifty (50) Grand Prizes: Each Grand Prize shall consist of one (1) Block Outdoor Waterproof Bluetooth Speaker. Approximate Retail Value (ARV) of each Grand Prize: $27.75. Total ARV of all Prizes: $1,387.50.

Selection Timeframe: Potential winners will be selected by the end of each Monday during the Contest Period (3/1/19-10/31/19).

Notification Date: Potential winners will be selected by the end of each Monday during Contest Period.

Prize Redemption Requirements: Name, Email, Date of Birth, Address

Full Terms and Conditions

1. Your entry to the Promotion is governed by these Terms and Condition. By entering into the Promotion, you accept these Terms and Conditions and agree to abide by them, including any modifications.

2. These Terms and Conditions prevail in the event of any conflict of inconsistency with any other communications, including advertising or promotional materials.

Eligibility (entry criteria)

3. This Promotion is only open to residents in the Territory and entry must be submitted from within the Territory.

4. To participate in the Promotion, you must:

a) be of legal drinking age in your country of residence;

b) be of legal age to enter into promotions in your country of residence;

c) have access to the Internet;

d) fulfil all Entry Requirements before the Closing Date.

5. Officers, directors and employees of the Administrator, Sponsor, their parents, subsidiaries, and affiliates; individuals or entities responsible for the development, printing, distribution and implementation of this Promotion; suppliers, distributors and retailers of alcohol-beverage products; and individuals who are employees of or members of the immediate family or household of any of the foregoing are not eligible.

6. Only one entry per person per week will be considered for the Promotion. If more than one entry is received from the same person or from a different Instagram account by the same person, all such entries will be disqualified and only the first entry will be accepted as an entry into the Promotion.

7. No entries from agents, third parties, syndicates, organized groups or entries automatically generated by a computer, program, application, script or any automatic method will be accepted.

8. No payment or purchase is necessary to enter or win. A payment or purchase will not improve your chances of winning.

9. Entries received after the Closing Date will not be considered.

How to Enter

10. To enter this Promotion, you must access Instagram, Facebook or email to fulfil the Entry Requirements before the Closing Date.

11. Entries must comply with these Terms and Conditions.

12. Where the Entry Requirements require you to upload a picture or video (“Submission”), your Submission must be your own work. By entering the Promotion, the entrant represents, acknowledges and warrants that any Submission is your original work created solely by you and that the Submission does not infringe on the copyrights, trademarks, moral rights, rights of privacy/publicity or intellectual property rights of any person or entity, and that no other party has any right, title, claim or interest in the Submission. You must also have the consent of anyone featured in the Submission to upload it to the Promotion. All Submissions must comply with our User Content Policy (see Appendix where all key aspects are re-iterated). We reserve the right to reject any entry which does not comply with these Terms and Conditions or our User Content Policy.

13. Your Submission must not, inter alia, be offensive, discriminatory towards any gender, race or religion, or be obscene in any way and must not promote excessive or underage consumption of alcohol or the consumption of alcohol when pregnant. Any Comment(s) likely to be considered offensive or likely to reflect negatively on the name, reputation, or goodwill of Ballantine’s or any of our affiliate brands shall be ignored or blocked and your Entry shall be disqualified. All Comment(s) must comply with our User Content Policy (see Appendix where all key aspects are reiterated). By entering the Promotion, the entrant accepts full responsibility for any Comment(s) published from their own Instagram account for the Promotion. We reserve the right to reject any entry which does not comply with these Terms and Conditions and/or our User Content Policy.

14. Entries which are in breach of any of the above requirements will be disqualified and removed by the Administrator.

15. Incomplete, illegal, undelivered, stolen, misdirected or late entries or entries not of decent standard or in accordance with these Terms and Conditions or the Content User Policy will not be accepted.

16. The Administrator shall be the sole judge of which entries are valid entries and the result of the Prize Selection is final. No correspondence will be entered into.

17. The Administrator reserves the right at its sole and absolute discretion to disqualify any individual deemed to be ineligible, found to be attempting to circumvent the Promotion by tampering with the operation of the Promotion, setting up multiple accounts, using multiple identities, or acting in a manner deemed by the Administrator to be in violation of the terms and conditions and where necessary, to undertake all such action as is reasonable to protect itself against such fraudulent or invalid entries including, without limitation, to require further verification as to the identity, age, and other relevant details of an entrant and their entry.

18. The Administrator accepts no responsibility for failure or delay to receive an entry where such failure is due to circumstances outside the Administrator’s control.

Selecting the winner(s):




User Content Policy

The User Content Policy does not permit any Submission which:

a) features someone who is or appears to be under the legal drinking age or is made by someone under the legal drinking age;

b) features any people, shown in pictures or videos which are associated with the act of drinking alcohol, who are not, or who do not look, over 25 years old (NB. those aged between the legal drinking age in your country of residence and 24 year olds may be shown provided it is not within a context which associates them with drinking (i.e. there is no suggestion that they have just consumed, are consuming or are about to consume alcohol);

c) encourages underage purchase or drinking of alcoholic beverages;

d) encourages illegal, irresponsible or immoderate drinking;

e) encourages the drinking of alcohol during pregnancy

f) promotes over-consumption;

g) condemns or criticizes in any way anyone who chooses not to drink alcohol;

h) portrays irresponsible drinking in a positive light or associates drinking with driving, operating any kind of machinery or engaging in any kind of dangerous activity;

i) implies alcoholic beverages have any physical, psychological or intellectual benefits;

j) implies alcoholic beverages gives bravado, confidence or helps to overcome individual or social problems;

k) implies alcoholic beverages consumption contributes to any kind of success (for instance in the field of personal relationships, social success, popularity, work, sports or suggest that it can enhance mental or physical performance);

l) glorifies the alcohol strength, relatively high alcohol content or intoxicating effect of a drink;

m) mentions drinking alcohol in relation to any kind of illegal, antisocial, dangerous, aggressive or violent behavior;

n) features any third party logos or other material without consent or persons who have not consented.

Entries cannot be:

a) Violent, negative or/and discriminative of any ethnic, racial, gender, religious, professional or age group, profane or obscene;

b) Promote or be about the use of illegal drugs, tobacco, firearms/weapons, any activities that may appear unsafe or dangerous, or any particular political agenda or message;

c) Be offensive or be about hate;

d) Defame, misrepresent or contain negative remarks about Sponsor or its products, or other people, products or companies;

e) Contain trademarks owned by others or advertise or promote any brand or product of any kind, without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;

f) Contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media or musical "samples") without permission

g) Contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than Participant, without permission;

h) Communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate

i) Depict, and cannot itself be in, violation of any law.

j) Any inappropriate or offensive material may be reported to the appropriate authorities.

By entering a Submission or Comment:

a) The entrant confirms that any photograph/video uploaded is of the entrant themselves and does not infringe the copyright or other intellectual property rights of any third party. Any entry found to be copied, or a photograph or video belonging to another person, will be disqualified; The entrant agrees not to assert any moral rights in relation to the use of the uploaded photograph by the Administrator where the moral rights in respect of the content are the entrant’s to assert, and procures that any moral rights of any third party will similarly not be asserted;

b) The entrant further warrants that the materials submitted are his/her original works and have not been copied, in whole or in part, from any third party and the entrant has full authority to grant these rights;

c) The photograph/video does not disclose any personal or confidential information belonging to the entrant or anyone else;

d) The photograph/video is not false, a misrepresentation, obscene, offensive, discriminatory or libelous; and

e) The entrant grants the Administrator a non-exclusive, worldwide, irrevocable, sub-licensable, transferrable, royalty free basis license to use, reproduce, distribute, prepare derivative works of or display the photograph/video. For clarity the entrant retains all ownership rights in the photograph/video.

f) The entrant takes full responsibility for, and confirms that any Comment published from their Instagram or Facebook account has been written by the entrant themselves and does not infringe the User Content policy by being, inter alia, offensive, discriminatory or obscene in anyway.

Enjoy Ballantine’s responsibly: