True Music Celebrates artists that do it their way. Whether they are just starting out or already global stars. They aren't in it for the glitz and glamour, but simply to make the music which they truly believe in, for them as artists, and you, their fans.
Over the last 4 years we've partnered with Boiler Room, the world biggest broadcaster of new underground music, with a simple mission - showcase & celebrate the most credible music scenes & stories from around the world.
Now, it’s time to ramp it up a notch. We’re starting a new movement to take a stand for True Music. Music born from passion, not compromise. We’ve got some exciting plans in the works to promote fearless producers and underground artists, progress the careers of True Music artists and protect venues and music communities to move music forward together.
Check out what we've been up to below. Cheers.
TRUE MUSIC HYBRID SOUNDS
For our third instalment of Boiler Room x Ballantine’s True Music Journey, we’ll be taking you on a ride to unchartered musical territories. Carrying on our tradition of creating new and exciting music with innovative artists, we’ll be travelling to Russia, Brazil, Lebanon and Spain on a tour to bring together pioneering live electronic acts with their more traditional, instrumental counterparts in some of the most musically and culturally diverse cities in the world.
TRUE MUSIC AFRICA
Along with Boiler Room we're taking the True Music experience to Africa. The land of self-starters, creative hustlers and music makers just waiting to bring their unique sounds and home grown brand of cool to the world. We’ll be hitting up three cities across the continent, stopping by Cape Town, Nairobi and Johannesburg with a host of unmissable shows. From hip-shaking beats to sonically engineered-for the-dancefloor bangers, expect to get down to the sounds of Hip Hop, Gqom, House & Techno.
SETH TROXLER x TRUE MUSIC
We've partnered up with Boiler Room & the man, the legend, DJ Seth Troxler to create our second True Music EP. Along the way, we'll head to Brazil, Russia & Poland, putting on a series huge live events, creating some new tracks & we'll be having plenty of fun along the way - stay tuned here & you won't miss a thing here...
MAYA JANE COLES x TRUE MUSIC
We teamed up with Boiler Room & the iconic Queen of house Maya Jane Coles to create our 1st ever True Music EP. Hitting up South Africa, Russia & finishing off with our friends in Spain, we showcased the countries finest with 3x unmissable events, documenting Maya working on the new tracks & 'talking the future of music' with our 1st ever True Music Forum. Check out the best bits here...
BALLANTINE'S x BOILER ROOM TRUE MUSIC FORUM
Boiler Room & Ballantine's came together to present the True Music Forum: a day of panels to discuss the music industry's uncertain future. The first of its kind in our history, it's an attempt to gather some of the world's most vital music activists to interrogate the fundamental challenges facing the industry, while looking to the new structures being built in their midst.
BALLANTINE'S x BOILER ROOM FLASHBACKS
Over the last 4 years we've worked with over 150x of the best 'True Music' artists from around the globe, putting on more than 20 unmissable live shows. Check out just a few of the highlights.