When you STAY TRUE to who you are. When you turn off society’s expectations...
There’s no wrong way to live
In our latest spot, there’s no wrong way serves as the perfect antidote to the bleak world around, bringing a positive message of self-expression and choice, that if you Stay True to who you are, then there’s no wrong way. No wrong way to dance, to work, to dress, to love, in fact, there’s no wrong way to live your life. And when there’s no wrong way, suddenly every choice you make can be the right one. We take you on a journey through areas of life, demonstrating how liberating it can be to know that despite life’s expectations you can choose to live how you want, as long as you Stay True to who you are. Creating a celebration of experiences all brought together by director Oscar Boyson, with a bespoke audio composition by Florentino and photography by Sophie Jones.
'A friend to all mankind' - it's been written on the crest of every Ballantine's bottle for over 100 years. It's what led us to create a film featuring such a diverse and eclectic array of real characters in place of actors, across industries, including friends of the brand and cameos from people found in the cities we filmed in.
Look Out For
Flaca co-formed the CHICA GANG Collective together with 3 other female DJs, stating “we realised that in the club culture everything was straight males, and we created a safe space for women and for members of the LGTBIQ + community.”
Check out the full Chica Gang set from their Boiler Room x Ballantine’s True Music show in Madrid, Spain in 2019 here
IDA is a product of social innovation, giving local dancers the chance to earn money doing what they love. They have turned a passion into a business and provided a second home for the youth of Tembisa. IDA featured in Ballantine’s Stay True South Africa ‘A Dancing Nation’ documentary:
High profile Spanish influencer Alba Paul Ferrer also features as a principal cast. Alba is a social media champion of single sex marriage, in her case to Aida Domenech, one of the most important and representative Spanish Fashion Bloggers with an iconic, rebellious and rocker appearance. Alba’s motto has always been “to live day to day, to be able to express myself and be happy.
Many of the featured talent were street cast. Friends in real life or actual couples - they laughed, smiled and danced the way they wanted to, epitomising Ballantine’s Stay True spirit.
See the full length Stay True film here:
Why don’t you inspire us with what it means to you to Stay True, by sharing your own “There’s No Wrong Way” moments by following us on: Instagram & Facebook and using #StayTrue
And… while we’re talking about doing your own thing click here to see how to mix up a Ballantine’s, exactly how you like… It’s not just with ice, you know 😉
After all, there’s no wrong way.