True Music Celebrates artists that do it their way. Whether they are just starting out or already global stars. They aren't in it for the glitz and glamour, but simply to make the music which they truly believe in, for them as artists, and you, their fans.
Over the last 5 years we've partnered with Boiler Room, the world biggest broadcaster of new underground music, with a simple mission - showcase & spotlight the most credible music scenes & stories from around the world.
Now, it’s time to ramp it up a notch. We’re starting a new movement to take a stand for True Music. Music born from passion, not compromise. We’ve got some exciting plans in the works to promote fearless producers and underground artists, progress the careers of True Music artists and protect venues and music communities to move music forward together.
Check out what we've been up to below. Cheers.
TRUE MUSIC SERIES: THE CLUBS COLLECTION
This year, Ballantine’s is celebrating iconic and pioneering music clubs around the world. The ones at the forefront of club culture, that have taken a stand and made a difference far beyond their borders.
BOILER ROOM x BALLANTINE'S
Over the last 5 years we've partnered with Boiler Room, the world biggest broadcaster of new underground music, with a simple mission - showcase & celebrate the most credible music scenes & stories from around the world.
BOILER ROOM x BALLANTINE'S TRUE MUSIC FORUM
Boiler Room & Ballantine's came together to present the True Music Forum: a day of panels to discuss the music industry's uncertain future. The first of its kind in our history, it's an attempt to gather some of the world's most vital music activists to interrogate the fundamental challenges facing the industry, while looking to the new structures being built in their midst.
TRUE MUSIC FUSIONS
True Music Fusions is a new creative platform we’ve developed to help elevate and progress young up-and-coming artists. Bringing together creative forces from the world of music, design and beyond, for collaborative projects, giving them a chance to elevate their profiles and helping them make their True Music visions a reality.
TRUE MUSIC STORIES
True Music: it’s a connection. From the fans, to the artists, and everyone in between, we believe that Music has the power to transcend geography, language, age and gender. We’ve created a series of documentaries in celebration to the unique ways that True Music connects people and the magic that happens when they meet. Follow the journeys of fans and artists of South African house, Polish Hip-Hop and Chinese Reggae after the jump.