Streaming From Isolation Reaches 70 Million
Back in March we pledged our support to long term True Music partner Boiler Room to fund music creators and their communities in areas most affected by COVID-19 restrictions - giving them the opportunity to continue to do what they love and make a living.
Six months on, the Ballantine’s x Boiler Room Streaming From Isolation series has come to an end, having reached a massive 70 million people world-wide, with 30 million views.
In total the we have donated £100,000 in the form of twenty grants of £5,000 to music collectives around the globe from Barcelona based LGBTQ collective Maricas to Cxema collective from Ukraine. In return, musicians and collectives broadcast weekly sets from their homes on Boiler Room channels and entertained millions during lockdown when they needed it the most.
As the pandemic took hold, artists were hit hard, with mass cancellations of events and social restrictions - and we worked quickly with Boiler Room to help by adapting our planned events to instead support artists under threat.
Relive the performances here
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