True Music Fund True Music Fund


As part of our promise to take a stand for True Music; we’ve opened the Ballantine’s x Boiler Room True Music Fund. A new communities-based program that aims to push local scenes further by supporting the individuals shaping the next musical movements. We'll be funding grassroots music events in cities around the world, so if you’re an artist, promoter or creative looking to make a difference through events that celebrate your music community, then you’re going to want to read on.

We’re looking for individuals that are looking to energise and invigorate the scene in their city from within, consider this a call out for those spearheading local music scenes that are in need of some support to get off the ground. All you need to do to be in with a chance to help shape the future music scene in your city is to share a proposal with us on the Boiler Room website here.

In return, successful applicants to the True Music Fund will receive not only financial backing but also one-to-one mentoring from industry insiders at Boiler Room. Think of us as a funkier Dragons Den, but without the teeth or the barks.


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The True Music Fund is currently only open to applicants in South Africa. Look out for more global funds opening up near you soon.


Feeling inspired yet? Check out how the first True Music Fund project went down in Krakow last summer


Earlier this year, we teamed up with Paulina Zackzek- a music creative we met through our Take a Stand for True Music: Krakow event. As part of our deep dive into the underground techno scene there, we heard from those involved in the music community about the lack of visibility of the scene to locals and tourists alike. The grassroots clubs where their music was being played, wasn’t getting through to the new generation of club-goers because of a lack of volume, but awareness and funding. Enter the True Music Fund. Working with Paulina, we helped to get her vision for a day party rolling. A creative party space where local beat makers and promoters could come together for a day of workshops, DJ lessons and of course sweet party tunes mixed with sweet whisky sipping.